Why is this important?
There are many factors that contributes to a person's financial discipline, such as personality, upbringing, as well as the people you are exposed to.
Financial Discipline is important for students to learn as they will soon be stepping into society as a working adult. A lack of financial discipline will cause them to suffer consequences, the most severe being debt.
Target Audience
Tertiary Education Students
Secondary School Students
Message
Saving money is difficult, but it can also be fun(ny)!
Objectives
Encourage youngsters to pick up the habit of saving money sooner, as well as hopefully help them make better financial decisions
Concept
Applying personal experiences to our deliverables when it comes to saving and spending money, to connect with the target audience!
Meet Alexa!
Name: Alexa (Inspired from Amazon Alexa)
A very normal college/ university type student.
Like Amazon Alexa, a virtual assistant, our Alexa (a 2D, virtual character) here aims to do similar duties; assisting students in making better financial decisions!
